Roger Dubuis
Richemont Group · Haute horlogerieInternal sales education content for the maison's regional sales teams, distributed to 1,000 members of its sales force.
Supporting brands and businesses in reaching their next frontier: sharper positioning, a stronger presence, and a brand equal to the vision behind it.
Mallorca & remote
Internal sales education content for the maison's regional sales teams, distributed to 1,000 members of its sales force.
Content writing and brand development consulting from the earliest stages.
Social media and educational material for the brand's expansion into Spain, teaching Spanish salon owners how to market with Eleven Australia products.
Relaunch of the magazine after its pandemic pause: three issues as Editorial Director, with interviews secured with the island's most compelling characters.
“Our HR and Director of Sales worked with Vaal on creating a series of 24 reports about the luxury universe to support the development and nourish our sales team worldwide. Her professional skills and personality made the collaboration very fluid and efficient.”
“Vaal is extraordinarily brilliant. She blows my mind with her language dexterity and divine aesthetic. To have someone level me up in such a way is humbling and heavenly.”
Clarity, in writing.
A focused session to align your brand with where your business is heading, followed by a written brand direction within 48 hours.
From foundation to launch.
Your brand and online presence, built to the standard of the world's leading houses.
Culture, taught.
Brand culture education for teams and institutions who want to move like a luxury house.
The work begins with a single conversation.
Within 48 hours of the session you receive a written brand direction: where your brand stands today, what to elevate first, and the clear next steps to get there.
Book your consultation
Vaal's story begins in Eastern Europe. At ten she arrived in England, where a private-school education and a degree in Business Operations from Regent's University London led to a leading role in her family's business.
Moving between languages and cultures so young taught her to listen for what sits beneath the surface: the space between what is shown and what is meant. It became her instinct, and in time her craft. She studied design, then followed the digital age into business development, learning how brands are seen, felt and remembered.
Fifteen years ago, the Balearics called. Since then she has worked with hotels, beauty houses, recording artists, retreats and real estate, gaining an insider's fluency in the islands' brands, their culture, and the experience their international guests come here for.
Mallorca is her sanctuary and her studio, an island where international minds meet. From here she offers what a career of listening closely has taught her, to brands and businesses ready to step into their next frontier.
“Internal culture, when translated clearly to an audience, builds an intangible connection.”Vaal